What is a common practice to minimize discomfort during the application of ophthalmic ointment?

Using warm ointment is a common practice to minimize discomfort during the application of ophthalmic ointment. When ointment is warmed, it can have a more pleasant texture and consistency, making it easier to apply and potentially reducing the sensation of cold that might accompany the application of ointment at room temperature. Warming the ointment can enhance its spreadability, allowing for a smoother application, which can reduce patient discomfort and promote better adherence to the surface of the eye. This practice also helps in better medication absorption, leading to improved therapeutic effects.

In contrast, other options such as applying the ointment quickly can result in an abrupt experience that may not take patient comfort into consideration. Encouraging the patient to close their eyes can serve a purpose but does not directly enhance the comfort of the application itself. Patting the eyelids afterward might not provide significant relief or comfort but could potentially disrupt the ointment's distribution across the eye. Thus, warming the ointment stands out as the most effective method for reducing discomfort during the application process.